Our Mission

The Joyness is where intimate care becomes self-care.

Our mission is to provide women with safe, modern and validated products for intimate care, sexual wellbeing, in a way that is free from shame, stigma or rigid medical language.

The Joyness aims to create a framework of normality and education around the female body and the natural changes it goes through at every stage of the month and life.

The Joyness offers concrete solutions for every woman to enjoy life and all its stages. A woman who takes care of her body treats herself gently both outside and inside, recognizes her emotions, respects herself, listens to herself, protects herself, accepts her physical and emotional needs.

Our Vision

The Joyness aims to become, in the next 5 years, a reference brand in the European Union in the area of intimate feminine wellbeing, recognized for the quality of the products, for the coherence of the portfolio, for the holistic approach to the feminine life cycle.

We want femininity, sexuality and intimacy to be perceived together as the way a person experiences themselves and relates to others, on a deep level – emotional, bodily and identity.

Femininity → how you relate to what it means to "be a woman" (or to live feminine energy)

Sexuality → how you experience desire, attraction, pleasure.

Intimacy → how you truly let yourself be seen by someone.

They all say something about who you are, they are ways in which you connect with yourself on a deep level.

Our Values

Empathy and respect for the female body: We do not treat the female body as a problem to be solved, but as a natural process that deserves to be understood and supported. ·

Safety and transparency: The Joyness products are built on safe formulations, carefully chosen ingredients, compliance with regulations, transparency.

Normalization of health and intimacy, without prejudice: we talk openly about the body, cycles, intimacy, hormonal changes.

Wellbeing throughout life: The Joyness is not a momentary brand, but a brand to go through. 

Real education, not just marketing: we offer clear information, educational content, real explanations.

Responsible design, not empty ethics: calm, clean, discreet, non-sexualized.

Care for the environment and people: safe ingredients and materials, biodegradable options, responsible production.

What we promise

The Joyness offers women modern and safe intimate wellbeing products, created to support the body at every stage of life, through care, education and respect.

The Joyness products are a gentle support for women who want an easier, better life and be closer to themselves.

Find your Joyness!